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Customer Campaign Manager/Specialist

Marketing

The position

You’ll help expand ESO’s positive impact on thousands of health and public safety organizations through multichannel, integrated, and data-driven marketing. You will lead cross-sell marketing and customer maintenance communication to more than 12,000 customers (and growing!) across the US.

More about what you’ll be doing

You’ll be responsible for driving a pipeline of cross-sell and upsell opportunities for the ESO sales team while playing a pivotal role in creating a positive customer experience. You will

  • Collaborate with sales and product marketing to identify targets and messaging
  • Develop and execute strategy for cross-sell/upsell marketing using emails, ads, webinars, etc
  • Write content for emails, ads, etc to support campaign strategy
  • Contribute to marketing and demand gen strategies and tactics for user group program
  • Advise on and execute customer communication during acquisitions, product launches, product maintenance, etc
  • Identify gaps, manage hygiene, minimize decay, drive subscription, and develop growth strategies for customer database
  • Take a data-driven test-and-learn approach to quickly iterate and optimize to drive the most traffic and leads; identify opportunities to scale the successes
  • Roll up your sleeves for needs we can’t even anticipate yet

This position will report directly to the Director, Demand Gen.

The stuff you must have to give us a resume

  • Stellar written communication and project management skills
  • Thorough understanding and practical application of buyer’s journey
  • Strong work ethic and go-getter attitude
  • Experience with Salesforce.com
  • Ability to quickly take what you’ve learned and apply it in new situations
  • Passionate about what you do and want to know how your work impacts ESO’s success

Nice to have

  • Experience in healthcare and/or government industries
  • Experience with marketing automation (preferably Pardot), GoToWebinar and/or Asana
  • 2-5 years of relevant professional experience

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