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Product Marketing Specialist

Digital Marketing

The Position:

As a member of ESO’s marketing team, you will become an internal expert on our products and support the strategies that drive our key audiences to purchase and use our best-in-class software.

What You’ll Be Doing:

  • Gain a clear understanding of our key audiences, their buying criteria, motivators and pain points.
  • Collaborate to develop and refine segmentation of current and potential audiences.
  • Assist in developing product positioning, compelling messaging and marketing strategies for ESO product lines.
  • Support marketing and sales teams with product launches, go-to-market plans, sales enablement and other marketing activities.
  • Research and monitor industry trends, competitor insights and news to make recommendations and optimize product marketing efforts.
  • Maintain product briefs, document internal processes and be an internal advocate for the product marketing function.
  • Create sales tools and collateral to better communicate product capabilities and value proposition including case studies, whitepapers and blog posts.

What You Need to Apply:

  • Bachelor’s degree in Marketing, Advertising, Public Relations, Communications or related field
  • 1-3 years of relevant experience
  • Proficiency using Outlook, PowerPoint, Word and Excel
  • Familiarity with a variety of marketing concepts, practices and deliverables
  • Experience conducting marketing research and performing data analysis
  • Solid written communication and project management skills
  • The ability to move quickly and prioritize in a fast-paced environment
  • Strong problem-solving skills with a knack for seeing the insights that make us all go “aha”

Nice to Have:

Experience using Salesforce.com
Previous experience in either healthcare or SaaS-based companies
Knowledge of healthcare data trends
Quantitative analysis skills

 

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